I work with founder-led businesses, growing teams and established companies on positioning, GTM, acquisition, funnel and revenue — as a Fractional CMO, growth partner or focused project consultant.
Sometimes the answer is a Fractional CMO. Sometimes it is a focused GTM or growth project. Sometimes it is a sharp outside view. I flex the engagement around the problem, the team and the stage.
The category, product or buyer has moved, but the market narrative has not.
CAC, lead quality or channel fragmentation is eroding growth efficiency.
Messaging, qualification, nurturing, sales alignment or pricing is holding conversion back.
Leadership needs one connected plan across positioning, GTM, acquisition, retention and revenue.
The format can vary. The principle does not: clear commercial priorities, disciplined execution, and measurable movement in the numbers that matter.
I operate as part of the leadership team and own the marketing agenda — from strategic choices through execution rhythm.
A focused engagement around a specific business problem: new product, market entry, stalled growth, weak acquisition or poor funnel economics.
Structured outside counsel for founders and marketing leaders navigating growth choices, team decisions and commercial trade-offs.
A few examples across global EdTech, BFSI and telecom — from repositioning through acquisition, conversion and monetization.
Rebalanced SEM, paid social, affiliates and email; redesigned landing pages and messaging; introduced experimentation; strengthened lead qualification, CRM nurturing, sales alignment and pricing discipline.
Reframed programs from syllabus-led selling to role-led outcomes for CDO, CAIO and CTO buyers, with an AI relevance layer and tighter commercial architecture.
Built segmentation around documentation reality, redesigned the buyer journey around verification anxiety and created channel partnerships across the home-buying journey.
Led omnichannel acquisition, customer lifecycle and GTM across retail, digital and partner ecosystems; launched Vodafone Red and Airtel MyPlan in intensely competitive markets.
My current work includes building AI-led opportunity intelligence and researching how LLMs are changing discovery, evaluation, trust and purchase decisions.
I am a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. My work sits at the intersection of positioning, product marketing, acquisition, funnel economics and revenue.
I have worked across Vodafone, Airtel and Edelweiss, as well as fast-moving global EdTech at Emeritus. Earlier in my career I worked in technology and enterprise systems, and I have also built an EdTech product as a founder. More recently, I have been applying AI to demand intelligence and customer decision journeys.
“Resourceful in leading strategic initiatives with limited resources — and able to translate that into business impact.
Mandy HuangGrowth Marketing Executive · former Goldman Sachs & Facebook
“Strong achievement orientation, resilient under pressure, and consistently focused on solutions and business outcomes.
Rajat AvasthiManaging Director & CEO · Edelweiss Housing Finance
Whether you’re a founder, a growing team or an established business — choose how you’d like to connect.