From growth problem to GROWTH SYSTEM.
I'm a Mumbai-based marketing consultant and growth advisor working with early-stage founders on positioning, GTM and growth — as a Fractional CMO, a growth advisory engagement, or through AI-led opportunity intelligence. Every engagement flexes to a retainer, a focused project or advisory, depending on the problem.
Sometimes the answer is a Fractional CMO. Sometimes it is a focused GTM or growth project. Sometimes it is a sharp outside view. I flex the engagement around the problem, the team and the stage.
The category, product or buyer has moved, but the market narrative has not.
Cost per customer keeps climbing and it's hard to tell which channel is actually working.
The messaging, follow-up or pricing between "interested" and "paying" needs fixing.
I build your GTM to get you found and chosen inside AI search and recommendation tools — not just Google.
Segmentation, positioning, pricing and channel sequencing, built before launch day — not fixed after.
The channels that used to work aren't reliable anymore — I build the acquisition engine that replaces the guesswork.
Fractional CMO, Growth Consultant, AI in Marketing — not three competing services, but three angles on the same growth system, from a marketing consultant based in Mumbai. Every one of them can run as an embedded retainer, a focused project, or ongoing advisory — the format flexes to the problem.
I operate as part of the leadership team and own the marketing agenda end to end — positioning and brand, yes, but also the acquisition and funnel work that turns attention into revenue.
The GTM and growth engine work: turning a positioning choice into repeatable demand, and repeatable demand into revenue with the economics to defend it.
Built, not borrowed: an AI-led opportunity intelligence engine I run myself, plus applied research on how AI is changing the buying journey.
The scale below is enterprise — global EdTech, BFSI, telecom. The operating discipline is not: positioning under pressure, GTM sequencing, funnel economics. That's exactly what an early-stage founder needs before they can afford a full-time CMO.
High CAC, long conversion cycles, fragmented channel performance. Rebalanced SEM, paid social, affiliates and email; redesigned landing pages, messaging and creatives; introduced A/B experimentation; rebuilt lead qualification and CRM-led nurturing across the full lifecycle; optimized pricing and discounting to hold the new economics.
Buyers weren't shopping for content — they were shopping for readiness, for what AI was about to do to their world. Mined sales conversations and drop-off data, mapped buyer motivation by career transition vs. mandate, opened a parallel B2B enterprise track, and reframed CDO, CAIO and CTO programs from syllabus to career destination: from course topic to AI-ready leadership.
An opaque, verification-heavy category where trust, not features, is the growth lever. Segmented on documentation reality rather than income, mapped the journey to find verification as the highest-anxiety, highest-drop-off stage, and built an industry-first partnership with intermediaries across the entire home-buying journey — not just the loan.
Jio-led disruption, price wars, falling ARPU. Led omnichannel acquisition across 50K+ retailers, digital and partner ecosystems, and drove the GTM for Vodafone Red and Airtel MyPlan through intensely competitive, MNP-led churn battles.
myOpportunityRadar is a tool I built and run myself: it hunts for leads and opportunities across scattered sources and hands you a daily, ready-to-act pipeline instead of a pile of noise to sort through yourself — cutting the 4 hours a day most founders lose to lead and opportunity hunting down to 30 minutes, so that time goes into the conversations that actually close deals.
I am a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. My work sits at the intersection of positioning, product marketing, acquisition, funnel economics and revenue.
I have worked across Vodafone, Airtel and Edelweiss, as well as fast-moving global EdTech at Emeritus. Earlier in my career I worked in technology and enterprise systems, and I have also built an EdTech product as a founder. More recently, I have been applying AI to demand intelligence and customer decision journeys — and advising founders, small businesses and women entrepreneurs on growth and decision-making along the way.
"At the core, I build marketing strategy with growth execution — creating predictable systems that drive differentiation and revenue growth."
Away from work: I write children's books — two published, more in the pipeline.
“Nidhi Mahule is a self-driven & ambitious professional... She exercises a high degree of influence on key stakeholders and is thus able to manage complex relationships in a matrix organization with ease.
Rajat AvasthiManaging Director & CEO · Edelweiss Housing FinanceOn the ₹5,300 Cr mortgage repositioning
“I have worked with Nidhi... on championing the pricing strategy for Emeritus's global business. With limited resources and imperfect process, Nidhi is always able to identify scrappy yet effective solutions to achieve the project goal.
Mandy HuangGrowth Marketing Executive · ex-Goldman Sachs, ex-FacebookOn the Emeritus revenue & pricing work
“It is stupendous to see a colleague who is always charged up and ready to think different and find solutions in a business that is so rapidly evolving... always given very business oriented feedback and valid inputs.
Divya MorpariaMarketing across Telco, Tech & Media · ex-Nykaa, Vodafone, SonyOn the Vodafone acquisition engine
Whether you’re a founder, a growing team or an established business — choose how you’d like to connect.